Today’s world demands you have a solid online presence. Digital marketing dictates greatly what brands or products customers will go for. It also defines what products customers will be wary of. The questions to ask yourself when you set up your online store are, do you have your target market properly addressed? Are the product descriptions geared to drawing them in or making them skittish? Here are 5 important guidelines that will help you in writing good product descriptions.
Single Out Your Audience
Before you unleash the entire lingo about your product on that keyboard you need to get to know your intended client. While you have the age and general demographics laid out as any good business person would, have you met your client?
Well, here’s how you meet him or her. Imagine who they are and connect with them from a personal point. This is your greatest selling point. What makes someone click on the buy tab may have more with you connecting with them than with the product. Get to know what would tickle this particular customer, what would dazzle them and what would make them blush cherry red.
Set the Tone
Now that you have gotten to know your intended customer at a more personal level, it is time to know how you will phrase your language to them. Knowing your product, you know what kind of person it applies to. Take for example a power saw. You are appealing to a DIY crowd that likes the feel of power in their hands. Opposed to this is a soft and cushy carpet which would appeal to those who love comfort, cuddly and cute things. The tone of voice is dictated by the desire of your client. While you keep to the truth about your product, remember to put it in the language the client appreciates.
Describe the Product
When it comes to writing good product descriptions, the features play only a part in selling the product. Features only define the products different parts. Many a seller will go wrong by using the features as a point to up-sell the product. While they may look good to you who knows the benefits of your product, the features will only state the obvious to the customer. The question ringing on replay in your potential client’s mind is, “what does this product do for me”?
State the Advantages
Having described your product with all of its attractive features, you then reel in the client further by giving them the advantages to the features you gave. Using the example of the power saw, you may have given the feature of a built-in chain sharpening system. The advantage then states why this feature makes the chainsaw a cut above the rest. An advantage to this example would be it ensures you always have a sharp power saw.
Up-sell with the Benefits
To reel in the client to the buy now tab, give him or her the benefit of the product. This may seem like an obvious point to the client but you need to think for them. A benefit answers the question of why the product is better for them. The benefit to the sharpening system of the chainsaw is they have fast and uninterrupted cutting of branches and limbs with a sharp power saw.
Finally, remember while writing good product descriptions that formatting is a seller too. Properly formatted articles will grab the potential client’s attention. This includes the font color and size, as well as small manageable paragraphs to keep the customer’s attention.